Logorama is a 16 minute film that uses many of the branding logos we see all around us every day to form a story. Ronald McDonald is a sociopath and the Michelin marshmallow men are SWAT and the police department in a raunchy, shocking short film. The producers won an Oscar for it so I was intrigued. They use an overwhelming amount of branding but the only difference between the video and real life is that the upwards of 3,000 advertisements we see every day are a bit more subtle. But not by much.
When we simplify our lives and stop letting ourselves give into every whim and impulse, we can begin to realize what is going on around us. By meditating on what really matters in life, we can become detached from all the logos and advertising that bombard our psyche every day. Further, maybe you need a break from consumerism. A group in San Francisco called t<strong>he Compact</strong> pledges to take a retreat from consumerism for a year by not buying anything new (with the exception of food, medicine, underwear, and socks) for that time. I have pledged a 6 month Compact to start myself off. It will probably be quite refreshing to not feel the pull of screaming ads all the time. Zen habits wrote a good post the other day about how to simplify your life when you love your stuff
Or take an information cleanse: (also from Zen Habits)
An Information Cleanse
If you look at information and communication as a form of mild (or sometimes not-so-mild) addiction, it can be healthy to force yourself to take a break from it.
Go on a mini-cleanse. Start with something that’s not so scary: perhaps a day, or even half a day. Do this once a week. Later, as you get used to this, try a 2-3 day cleanse, and maybe even work your way up to a week.
Here’s how to do the cleanse:
• Don’t check email or other types of digital inboxes.
• Don’t log into Twitter, Facebook, or other social networks or forums.
• Don’t read news, blogs, subscriptions.
• Don’t check your favorite websites for updates.
• Don’t watch TV.
• Don’t use instant messaging of any kind.
• Do use phones for as little time as possible, only for essential calls.
• Do send an email if necessary, but try to avoid it, and don’t check your inbox if you do.
• Do use the Internet for absolutely necessary research. Be vigorous about this rule.
• Do spend your time creating, working on important projects, getting outside, communicating with people in person, collaborating, exercising.
• Do read: books, long-form articles or essays you’ve been wanting to read but haven’t had the time for.
• Do watch informative or thought-provoking films, but not mindless popular movies.
Our time on the mat can also be a personal supplemental education on why we need to simplify and take time away from technology and consumerism.
How do you simplify your life and why? How do you incorporate yoga and meditation into that simplification process? What things keep you from simplifying your life?

photo courtesy of x ray delta one

posted by Jenna on July 3rd.

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