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My cart during my last trip to the grocery store! Join me today in San Francisco to learn even more about healthy shopping. Click on the events tab above to find out more and RSVP!

Are you confused about what to buy at the store? Feel like if you buy all organic or all raw or all vegan or whatever that you’ll spend a fortune? Or don’t know what to do with all the fresh fruits and vegetables you just bought?

I’m going to give you two simple, quick tips to help you through this.

1. Shop by color. The more produce you eat the better. Food can be a potent form of medicine. As you’re shopping, shop by color. Color means phytonutrients. To learn more about phytonutrients and why these are the ticket to long-lasting health, watch my video from last week. Each color has its own place in your diet and none are more important than others. You need a rainbow of colors in your grocery cart and refrigerator.

Red: Rich in phytochemicals that reduce free radical damage (the stuff that causes disease and aging). Heart healthy. Orange: great for your eyes. Yellow: improve circulation and immune function. Green: The. best. thing. you can put in your body. The evidence of the healthfulness of greens (especially dark leafies) is overwhelming.  White: Nature’s pharmacy. Reduce blood pressure and LDL cholesterol.  I talked all about a couple potent white foods here! Blue and purple: prevent early signs of aging and heart disease. Texture: choose a variety- light and leafy, dense and strong, light and crispy.

2. Get inspired and guided: I suggest picking up a couple plant based cookbooks to make this much easier on you and then cooking in bulk to save you time. Here are three of my favorites (you don’t have to be vegan to appreciate or benefit from them): Thrive Foods, Superfood Smoothies and 30 Minute Vegan 

RSVP for Jenna’s free grocery tours every first Monday and Thursday of the month in the East Bay and San Francisco. Click here for more information. 

wanderlustJenna is a board certified holistic health coach and yoga teacher and is the health and wellness expert for the global yoga community. She presents workshops and classes regularly at Google and at yoga studios around the San Francisco Bay Area. She helps her clients have more energy, lose weight without dieting, curb sugar cravings, and heal their relationship with food. She combines western holistic nutrition and eastern philosophy to maximize her clients’ transformations.